What Is A QR Code?

If you don't know what a QR code is, it's highly likely that you've already encountered one and may not have even realized it! These codes are also often referred to as a Matrix Barcode, which is another term used to describe a two-dimensional code. QR, or Quick Response Codes, earned this title based on the fact that their contents can be decoded at an extremely high rate of speed. Originally developed by Toyota in 1994 as a way to keep track of automobiles throughout the manufacturing process, the QR code is rapidly becoming one of the worlds most commonly used barcodes. Although the code was born in the automotive industry, it is currently being used in a variety of other industries due to its convenience and ability to store large amounts of data. Visually, these specific codes can be identified by a small white square with an even smaller square of black modules centered in the middle. For smartphone owners, QR Codes can be easily scanned using the phones camera capabilities which captures the image and in turn, "reads" the QR barcode. Once this simple step takes place, the code provides your phone with any of the data available on that particular barcode, including business contact information and URL's. In a lot of ways, it can be thought of as a direct link to whatever information you are seeking from the source in which the QR Code was established for.


In Japan where they originated, QR codes are very popular and are being implemented in a multitude of ways including advertising, inventory control, commercial tracking and logistics. However, these codes are extremely versatile and can be utilized in a plethora of ways, and for that reason are growing in popularity all across the globe! Some other places you may cross paths with a QR code include advertising campaigns, personal business cards, restaurant menus and tons more!

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